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New opportunities for Windows Phone devs to sell your apps

Microsoft have just announced support for a new series of lower cost devices like the Nokia Lumia 610 which will bring the amazing Windows Phone experience with great Hardware to new markets. These phones will open the door to new price points with high volume and customer segments in several high growth markets. Windows Phone 7.5 refresh now enables our partners to deliver phones using a lower cost processor (the Qualcomm 7x27a “system on a chip”) and reduced memory (256MB on-board memory) –-while still delivering the buttery-smooth Windows Phone experience. This spring we’re going to bring that experience to a lot more people!

As you know, we recently enabled Windows Phone Marketplace in Argentina, Indonesia, Malaysia, Peru and the Philippines. Coming this month we plan to extend Marketplace to customers in 23 more markets, including; Bahrain, Bulgaria, China, Costa Rica, Croatia, Estonia, Iceland, Iraq, Israel, Kazakhstan, Latvia, Lithuania, Qatar, Romania, Saudi Arabia, Slovakia, Slovenia, Thailand, Turkey, UAE, Ukraine, Venezuela and Vietnam.

That’s 28 new consumer markets this year alone, for a total of 63 markets worldwide where your Windows Phone apps may be sold. In terms of actual potential app customers, the addition of new price points and customers in China and the other new markets represents a near 60% increase in the total addressable market for Windows Phone.

This is an awesome change to increase the distribution of your Windows Phone application to include these new Marketplaces.

To expand your app’s reach to Windows Phone owners in these new countries, just log into App Hub and add the markets from the list—or choose “Worldwide Distribution” if you would like your app to appear in all 63 of the Marketplaces now available. You will need to do this even if you’ve previously opted to make your app available worldwide. As a reminder — Bahrain, China, Indonesia, Iraq, Kazakhstan, Malaysia, Qatar, Saudi Arabia, and the UAE—are subject to additional certification requirements due to local laws or norms. Check Section 3.10 of our content policy for more details.

To help you test and fine-tune your applications for these new devices, we’re providing an update to the Windows Phone SDK. We released a technical preview of the 7.1.1 SDK Update that gives you access to the 256MB emulator to let you determine how your apps install and run on lower memory devices. This preview does not include a “go live” license so you can’t publish apps created with it. A final version of the SDK, complete with the go-live license, will be available later this month.

Enjoy the new Markets for your apps!


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