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Developers get MORE with Windows Phone 7.5: e.g. in-app advertising in Finland

Today marks the beginning of the widespread consumer availability of Windows Phone 7.5, as well as the new Web version of Marketplace and My Windows Phone; the FREE online service that lets you find, lock and erase your lost phone from the Web as well as giving you easy access to apps, photos and docs. For developers, it’s the realization of the next step in expanding your Windows Phone opportunity and a chance for us to deliver a few MORE features you’ve asked.

The most visible new opportunity to arrive today is a Web version of Marketplace. Check it out here. This is a powerful new way for MORE customers around the world to browse, acquire and recommend your apps and games right from their browser. Customers can now purchase an app from the Web and that app can be automatically downloaded over-the-air to their Windows Phone 7.5 devices. Marketplace on the Web will also be able to maintain a customer’s download history to make it easier to reinstall apps (when changing phones, for example). This new Marketplace creates MORE app marketing and promotion scenarios for you as well since you can link directly to your app within this comprehensive Web shopping experience.

Today International expansion of onboarding and payouts for the Microsoft Advertising solution for Windows Phone reaches well beyond the United States to support developers in eleven MORE countries: Australia, Belgium, Canada, Finland, France, Germany, Italy, Netherlands, Norway, Spain, and the United Kingdom.


So what does this mean? It means MORE Windows Phone app developers can make MORE money from in-app advertising and get paid locally in their country. The Microsoft Advertising solution for Windows Phone has been shown to make MORE money for developers than other solutions in the market… up to 71% MORE in a recent study! Click here to read more on international expansion of Microsoft Advertising solution for Windows Phone app developers.

Our registration and certification processes are part of the reason that customers have come to count on Marketplace to deliver malware free apps and games, whereas nearly 70% of Android users recently expressed concern about malicious software*. Still, as we reach MORE developers in MORE countries with Windows Phone, we continue to look for ways to improve App Hub and the registration process for developers. One issue we’ve heard loud and clear from you is the time and energy required to provide tax information such as ITIN. I’m happy to share today that we’ve simplified payout and taxes by eliminating the need to provide an ITIN on your W-8 to take advantage of a reduced withholding rate. That’s MORE money, with less paperwork.

We’re also always improving the Windows Phone Developer Tools to make it faster and easier for developers around the world to create MORE amazing apps and games. Stay tuned…there’ll be an update on the SDK and developer builds of Windows Phone 7.5 really soon.


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